This book by Aliza Licht (DKNY’s Twitter personality “DKNY PR Girl”) is a book I’m on the fence about to be honest. Partly because it’s gendered, obviously by the lipstick on the cup if nothing else, but also because the book is half advice I’d kiss her toes for and half advice that’s already being circulated around the world for free. Sure reiteration is a sure-fire way to get to retention but it made the book longer than necessary in my opinion. In the last 100 pages, I ended up skipping around to the “good” unheard of parts.
All in all, the book did have it’s unfair share of nuggets of gold with tips that appeal to millennials like “forget the long-term goal. Nail what is in front of you and your next step will become crystal clear.” That’s prime time stuff given today’s job market is so fickle that planning 20 years into the future is a dying process. My work in HR has also taught me that there’s a huge boom in people who want to switch careers mid-life – sometimes 2 or 3 times. Planning just 2 steps in front of you is what makes the most sense right now.
The book was written in the same tell-it-like-it-is vein as #GirlBoss by Sophia Amoruso and Normal Gets You Nowhere by Kelly Cutrone. All three women have made it to top positions in their field seemingly out of nowhere, by being themselves and not listening to traditional work advice. So for the average millennial who’s interested in doing more than just making enough to pay the bills, these books are half how-to guides, half “you can do eeet!” (in my Rob Schneider voice).